Since the dreaded pandemic, the world of event design has changed a lot. Nowadays, attendees expect more value and authenticity than ever; they want personalised, immersive events rather than generic shows. Those of us who design, build, and fit out events know that a single-sensory setup just doesn’t cut it anymore.
Event Design has been Rethought
Pandemic lockdowns gave everyone a taste of virtual events, so people now crave something genuine when meeting face-to-face again. The focus has shifted from simple setups in the direction of storytelling and detail. Authenticity is key here, as guests pick up on real effort. When an event feels custom-built rather than generic, people notice the care. Modern event design is centred around this and is all about creating those “wow” moments.
It’s not just about what goes where.
You’ve got to have an idea of how it should feel. The best event companies are working more collaboratively with their clients to capture the brand, tone, audience, and goals. You can then often see mood boards, physical samples, and even 3D renders that give you a clearer idea of how your event might look, sound, and feel.
Moving Beyond Temporary Setups
In the past, many events relied on rented tents, standard stages or “plug-and-play” props. Those setups are easy and cheap, but they don’t really have the individuality to convey your personality. If every show uses the same kits, attendees get bored or – at the very least – don’t retain any lasting impression from the event.
That’s why event designers are thinking bigger.
When you work with a designer who can build you custom structures (even if they’re temporary), your event becomes impossible to ignore. For instance, of the usual marquees, an event might feature a bespoke timber pavilion or a themed pop-up market street.
Even at a one-day event, adding a few unique elements, like a custom modular bar or branded light installation, can make a big impact. Moving beyond off-the-shelf rentals lets designers surprise guests and stand out.
Make Your Event Décor Detail Focused
Nowadays, event décor is all about genuine, tactile details. Attendees tend to favour real materials and thoughtful touches. When we partnered with the Goodwood Revival, a huge part of the process was about getting the intricate details right in order to tell an authentic story. Depending on your event, you’re likely to have some visitors who are new to your sector, but there’s also bound to be a large proportion of people who know their stuff, which makes attention to detail all the more important.
That’s Why You’ve Got to Know Your Audience
Great event design starts with knowing who’s coming to the event. Are your guests tech-savvy millennials, corporate executives, or lifelong fans of a certain brand? Each demographic has different expectations. A music industry crowd might love bold visuals, social-media moments, and a high-energy vibe, while those in the finance sector might prefer clean lines and comfortable lounge seating with networking nooks. When guests feel an event was made “just for them,” the experience is far more engaging.
It’s about expressing your brand, too.
If you’re a tech company, you might move in the direction of brushed steel and minimalism for a sense of space and modernity. But, for a more rustic business, warm timber panelling gives a nod to heritage and rich history. Either way, your brand should be translated into form, and this is increasingly what event designers are doing.
The Right Lighting and Materials Elevate Your Space
Even a basic venue can be transformed with smart lighting, walling and good-quality materials. A well-placed LED wall, dynamic spotlights or projection mapping can completely change a room’s atmosphere.
On the same note, portable walling systems like printed walls, modular panels or video screens let planners re-style a space instantly. Quality materials make a huge difference, too. Swapping plastic tables for real wood or adding acoustic fabric panels and high-end flooring makes a temporary setup feel permanent and genuine.
These design choices happen both on and off-site. Event designers work with builders, craftspeople, and, of course, you, the client, to make sure that every finish is engineered to meet both visual goals and installation constraints.
Upgrade Your Events with Expert Design and Build
At LOCK5, we specialise in bringing your occasion to life through event design, build, and fit-out expertise. We combine practical know-how with a collaborative and guest-focused approach to help you deliver events that wow your attendees. From the initial concept through construction and those final all-important details, we’re committed to delivering what we promise you on time and within budget. To see how our projects look in action, click here or get in touch with us today to level up your event design.
FAQs
What makes an event immersive?
An immersive event engages all the senses and can often involve interactive elements or themed environments.
How far in advance should I start planning an event build?
It’s often best to err on the side of caution here, but it really does depend on your event. There’s no one-size-fits-all answer, but if you get in touch with some information about your event, we can give you a bit more clarity.
What’s the difference between event design and styling?
Generally, event design focuses on the overall concept, layout, and structure, while styling is more about the visual touches. Good events need both if they’re going to create a cohesive and engaging experience.
What makes event décor feel authentic?
Authentic décor usually uses high-quality materials and thoughtful design. Personal touches can also show care and create a memorable atmosphere.
